Cheryl Hickey Partnership, 2022

THE ACTIVATION  

To help us celebrate and bring this promise to life, Alair Ontario is launching efforts through an official partnership with Canadian TV host, media personality, and SickKids supporter, Cheryl Hickey.  

Alair and Cheryl Hickey have been filming an online and social media docuseries featuring the design, planning, and total transformation of her family home in Toronto as they also raise awareness and funds towards an organization, they both care deeply about.   

With incredible Partners in the Greater Toronto Area (GTA) and industry-leading design and trade partners stepping up to help transform Cheryl Hickey’s main floor and kitchen, she is spotlighting the incredible work that we do while also sharing our heart of Alair Cares as we plan an event in Fall ’22 to reveal the final renovation which will also raise funds for the foundation.  

INTRODUCING ALAIR X CHERYL HICKEY

A Partnership with Canadian TV Personality to Highlight Homebuilding Industry and Support SickKids Foundation.

With a goal to further spread our mission of helping others live happier, healthier, and more productive lives, as well as launch our recently announced national charity commitment to SickKids Foundation, Alair Ontario is thrilled to announce it has teamed up with Canadian TV personality, Cheryl Hickey, in a first-of-its-kind collaboration.  

The proud wife, mother, passionate community volunteer and host of HGTV Family Home Overhaul and ET Canada have been filming a docuseries over the last couple of months as Alair’s Toronto-based teams have been transforming her home’s main floor living room and kitchen spaces.  

The campaign to span across online and social media channels is aimed at creating fun, inviting, and organic lifestyle content that appeals to Canadian audiences curious about the home building process and the latest in design trends. The partnership with Cheryl Hickey will also help raise awareness for SickKids in their fight to build a new hospital as will a grand-finale fundraising event held in Fall ‘22 hosted by Cheryl Hickey. 

When living in a home you love and enjoy has never meant as much as it does today, we are excited to take followers along a journey with Cheryl Hickey that will showcase Alair’s business model dedicated to the human experience.   

We firmly believe we can increase the caliber of the construction industry by working with like-minded people and utilizing our award-winning planning systems and transparent process. As experts in the field who passionately uphold our design and trade partners to the highest of standards, we also cannot wait to feature more about the sponsors on board to bring Cheryl’s family dream home to life.   

We know that making an investment in a home project is an emotional decision led by creative platforms such as Pinterest, Instagram and through trusted lifestyle influencers like Cheryl Hickey. She has been sharing real-time renovation moments via her Instagram and TikTok, but stay tuned for official online and social media content to be released soon!  

Enjoy a sneak peek of the collaboration underway at Cheryl Hickey’s home below. 

Design & Construction Partners

Credit:  Julia Black, Julia Black Designs, Andrew Black, Alair Forest Hill 

Credit: John Bella and Cory Norris, Alair King

GREATER TORONTO AREA
John Pop, Alair Scarborough 
Mike Fallico, Alair North York 
Mark and Matt Chuba, Alair Oakville 
Craig Hepburn and Mike Babcock, Alair Lawrence Park 
Brian Fletcher and Dan Wojcik, Alair Etobicoke & Alair Mississauga 
Andrew Black and Evelynn Ratcliffe, Alair Forest Hill
David Butler and Jason Barnes, Alair Aurora Newmarket 
Natalie Harhaj & Andrew Polischuck, Alair Lorne Park
John Bella, Alair King

BARRIE
Norbert and Summer Lengyel, Alair Springwater
Elliott Sheaves, Steven Hayhoe and Mike Ribout, Alair Georgian Bay and Alair Huntsville
Kevin and Laurie Blair, Alair Collingwood
Wade Swyer, Alair Bradford
Ryan Johnson and Albert Donadio, Alair Barrie and Alair Orillia
Ben Freeburn, Dylan Freeburn, Carson Blodgett, Alair Grey Bruce and Alair Huron

ADDITIONAL – ONTARIO
David Butler and Jason Barnes, Alair Kitchener-Waterloo
Brendan Troy, Alair Belleville

PROJECT SPONSOR SPOTLIGHT   

We would like to thank our valued market partners of whom we regularly work with and stand behind when it comes to quality product or service, for their contributions to Cheryl’s home transformation.  

We invite you to learn more about them as we are so proud to feature them in this project and our lifestyle programming moving forward.  

PLATINUM  
• Fisher & Paykel, appliances 
• Dee McQueen Design, cabinetry and millwork 

 GOLD  
• StoneTile, hardwood and tile floors 
• Cambria, quartz countertops and full-height backsplash 

 SILVER  
• Canadian Electric, new panel and wiring throughout 
Elegant Solutions, template and installation of Cambria countertops and full-height backsplash

 BRONZE 
• BMP Flooring, installation of engineered floors, glue-assisted method, capping of steps, and required nosing.  
• ManPower Demolition Inc, demo 

 COPPER  
• Kohler, fixtures; faucet, pot filler and sink 
• Concord Fireplaces, fireplace 

Special thanks to Julia Black Design and Mosaic Productions.